Yohann Lacroix
CEO & FounderYohann Lacroix is the CEO and Founder of STRYVE, combining the experience of a former professional footballer with a successful career as a senior sports business executive. After playing professionally across Europe and Asia, he successfully transitioned into leadership roles across the global sports industry, including CAA11, UEFA commercial agency and the International Olympic Committee (IOC). Throughout his career, he has developed a strong international network of key decision-makers across major european football clubs. At STRYVE, Yohann leverages this network and industry insight to help players maximize their career opportunities, both on and off the pitch. His unique understanding of elite performance, career development, and the business of football enables him to provide tailored guidance at every stage of a player's journey. Passionate about creating long-term value, he is committed to helping athletes unlock their full potential and build sustainable success beyond the game.